Why is social media a useful tool for global industry's when they are managing a project or campaign?
- large reach
- free to post
- you can target a specific audience through algorithms
- helpful to message partners in the project/ campaign
- direct engagement
- useful feedback from your audience
- opportunity for collaboration
- instantaneous
ANSWER THE 30 MARK QUESTION 1st
Section A - theoretical
Section B - practical
LO3 - how to develop a project. Evaluating suitability of project development tools. Evaluate ways to reach an audience.
Prosumer: consumer that produces content.
Grassroots productions: products that are made by non professionals, they are normally low budget.
Three document/software's that are use to manage a project or a production in the pre production stage: Microsoft teams, Zoom, Google, Base camp.
Homework mind maps - social media tools
White and green Childish Mind Map Brainstorm - Brainstorm (canva.com)
The company ... used Facebook to campaign their product ....
The company ... used Instagram to campaign their product ....
The company ... used Twitter to campaign their product ....
The company ... used Sound Cloud to campaign their product ....
The company ... used LinkedIn to campaign their product ....
The company ... used Flickr to campaign their product ....
The company ... used Spotify to campaign their product ....
The company ... used Pinterest to campaign their product ....
The company ... used Kickstarter to campaign their product ....
The company ... used Snap Chat to campaign their product ....
The company ... used TikTok to campaign their product ....
Features that most social media channels have in common:
Images, videos, sound, comments, messaging, advertisement, communication, notifications, playlists, react, search button,
The best for audio is: Spotify, Soundcloud
The best for audio visual: Twitter, YouTube, Instagram TikTok
The best for images: Flickr, Pinterest, Instagram
The best for text: Facebook, Twitter
The best for crowdsourcing: LinkedIn
The best for crowdfunding: Kickstarter
SECTION B EXAM
Talk about 2-3 social media platforms
JUSTIFY THE PLATFORM
Primary and Secondary audiences
Each social media platform has a primary audience: the target audience that are aimed at first and a secondary audience are others that also view the product.
For example a the primary audience for a kids film are children and the the secondary audience are adults.
Facebook: primary audience - secondary audience
Instagram: primary audience - middle aged women, middle class, white. Secondary audience - young adults female middle class, white.
YouTube: primary audience - Secondary audience
Twitter: primary audience - white males middle aged middle class. Secondary audience
SoundCloud: primary audience - Secondary audience
LinkedIn: primary audience - Secondary audience
Flickr: primary audience - Secondary audience
Spotify: primary audience - Secondary audience
Pinterest: primary audience - Secondary audience
Kickstarter: primary audience - Secondary audience
Reddit: primary audience - white males middle aged middle class. Secondary audience
Snapchat: primary audience - Secondary audience
Distribution - the act of sharing / providing a product or service to a consumer.
Social Media - Utilizing Web 2.0+ technologies to allow users to share ideas, expressions, content via online communities.
Professional - A person working for a company as a job.
Preamble
The model of distribution of media products has changed wildly since the advent of web 2.0/Social Media.
Sumo Digital - Instagram - 4.5k followers
Deathsprint66
104 likes 3 comments 1 share
Promotes one of there subsidiaries games "Deathsprint66", and shows the design process of one of its tracks.
WB - Twitter
Marketing the new films "Joker: Folie a Deux" and "Mickey 17" (5m views, 24k likes and 5.5k reposts), Joker being a phycological thriller and Mickey 17 being sci-fi dark comedy.
Posts multiple warner bros content, interacts with other business accounts, formal
Beetlejuice - Twitter
Promoting the new film each post as a minimum of 50k views with the most being 1.2 million.
Posts a variety of content based on the film, interacts with fan accounts , informal
Music case study - Clairo, 'Charm' album
Facebook, Twitter, Instagram, TikTok, You Tube
Similarities and Differences
The similarities and differences between this social media posts include:
All social media posts include the ability to add a description to there content, the artists name 'Clairo' and the album name 'Charm' featured in all descriptions across platforms.
On all platforms except for You Tube images can be posted by the user, in both Instagram and twitter they use the album cover photo for 'Charm' in there posts. And on Facebook they posted and image of tour dates. However on TikTok and YouTube they posted a video, the videos differ as on TikTok they post a music video from a song in the album and on You Tube they post an interview about the album.
Advantages and Disadvantages
You Tube
In this interview 'Clairo joins Matt Wilkinson in the studio to mark the release of her new album, Charm.'
Instagram
Duolingo campaign
identify what channels were used, frequency of distribution and content to promote one of the products/brand listed above - or you can use your own example
Then think about three main objectives/goals of the campaign and assess why you think the social media campaign was successful.
Target audience should be referenced and a consideration of supporting advertising should be given.
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