Examples of how a brands social media presence has been used to create an audience that then developed negative association
- Temu (scamming)
- Fiet500 (misogynist advertisement)
- Tayler Swift (toxic social media)
- Tesla (cyber truck unsafe for UK roads)
- Marks and spencer (Collin the caterpillar, court to Aldi's Cuthbert the caterpillar)
Why do they continue to use social media?
- all press is good press
Social media endorsement benefits
- ideal self (celebrity)
- ideal partner (celebrity)
5 celebrity endorsements, why does the chosen 'spokesperson' add to the brand? why does there social media channels benefit?
- Taylor swift endorsed Camila Harris in her presidential election
- Ed Sheeran Heinz add
- Zendaya square space add
- Walker Scobell kraft mac and cheese
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